Yes bank in India has adopted an RFID customer Identification program that allows them to provide personalized service to their wealthy customers. The bank has distributed RFID cards to customers so that they may receive service without having to identify themselves.
When customers with such cards walk in to the branch the interrogator at the door reads the customers’ card which contains a unique identification number on the RFID chip. The reader transmits the data to a back-end system. Once the data is interpreted and the customer is identified a pop up appears on the screens of the relationship management team as well as the screen of the greeter. This pop up contains the customer’s name and picture. In addition to the identification card the system also confirms the customer’s identity by comparison of a photo it takes of the customer at the door with the photo of the customer on file.
The relationship management team then has the option to select the customer’s data indication that they will be serving the customer.
The system that they are using was developed by SkandSoft Technologies. Any bank taking advantage of a system such as this could greatly improve their customer service. Customers, especially affluent ones expect bankers to know who they are. This takes the pressure off of the customer service representative. It may also give them a chance to peruse a customer profile and identify opportunities to offer services to the customer that may work in customer’s favor.
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